Approve a website
Add a domain your organization controls. Piper uses the approved publisher list as the boundary for placements.
Piper/House Ads
Use empty ad space to promote your own work
House ads turn spare publisher inventory into useful promotion. Piper lets you manage those creatives centrally, assign them to known slots, and pause or replace them without repeatedly editing your site templates.
own promotionscentral creative librarynamed ad slotsno ad exchange required
Piper slotsite-controlled
Current creativeone eligible ad is selected for this page load
<div data-piper-slot="in-article"></div>
how it works
Approve. Build. Place.
Piper keeps publisher setup understandable enough that you can see where every creative is allowed to run.
Create the creative
Upload an image or add a bounded HTML creative, choose its destination, and assign the eligible placement.
Paste the slot
Install the Piper loader once and place named slots where ads should appear. A slot receives one eligible creative per page load.
house advertising
Make your own inventory useful
A house ad can promote whatever deserves attention now, then disappear or change when the priority moves.
Promote what matters
Use your own inventory for a newsletter, event, product, service, membership, or another page on your network.
Change centrally
Swap or pause a creative in Piper instead of chasing the same promotion through multiple templates and pages.
Mix with sponsors
The same approved-site and slot model can support your own promotion today and a direct sponsor campaign later.
free & premium
Small by design, with clear ceilings on both plans.
Piper starts conservative so a public launch cannot quietly turn into unlimited inventory, storage, or analytics growth.
Piper Free · $0
- 3 active · 10 stored creatives
- 1 approved publisher site
- 1 MB images · 10 MB image storage
- Image + HTML creatives · 25 KB HTML
- Pause and publish anytime
Piper Premium · $5/mo
- 50 active · 100 stored creatives
- 10 approved publisher sites
- 2 MB images · 100 MB image storage
- 50 KB HTML + scheduled start/end windows
- 90-day aggregate impressions + clicks
- Shared organization management
questions
Good things to know
What is a house ad?
A house ad is an advertisement for the publisher’s own product, service, content, event, newsletter, or other priority rather than a third-party advertiser.
Do I need an ad network to run house ads?
No. Piper is designed to let you serve your own creative directly on websites you control.
Can a house ad be HTML?
Yes. Piper supports image and HTML creatives, with HTML rendered in a sandboxed delivery surface.
Can I schedule house ads?
Scheduling start and end windows is a Piper Premium feature.